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Jack HererJack Herer is celebrated as the godfather of modern hemp education. His revolutionary reference book The Emperor Wears No Clothes documents the age-old embracing of cannabis by cultures worldwide for food, fiber, fuel, medication, recreation & more… until special interests brought prohibition.

In his writing and at political rallies, Herer passionately undercut myths about cannabis and promoted its return to centrality in our global economy.

The Jack Herer strain was named to honor the passion of a man whose life work is a foundation of the cannabis legalization movement.